Ellen Maracle Benton
Owner, President, Senior Planner, Executive Director
As Executive Director of the Canadian Property Tax Association from 1984 to 1995 and the Canadian Pain Society from 2005 to 2014 Ellen brings to the company extensive experience in the Association field. The office management and annual national conference planning were her responsibility each year for the CPTA of 450+ members and managed the Canadian Pain Society membership of 875+, as well as their annual conference of 500+ attendees, including the planning, selling and management of the Exhibitor and Sponsorship platforms from 2003 to 2014 inclusive. This Exhibitor and Sponsorship Platform held major pharmaceutical involvement in both booth presence, symposia and sponsorship such as Pfizer Canada, Purdue Pharma, Johnson & Johnson, Merck Canada, Eli Lilly etc. It was critical to be able to manage and adapt to the ever-changing requests and demands of these higher level partners. Through our efforts, a partnership between CPS and each of these grew annually and more profitable each year.
Within the Canadian Pain Society, they also had several Special Interest Groups, which is also managed by Ellen and her team, including tracking revenues and expenses and providing conference planning services, exhibit and sponsorship sales annually and/or plan meetings for these groups. The most active group was the Education Special Interest Group, where Ellen and her team planned and managed a "Chronic Pain Refresher Course" for five years – 2009 – 2012 and then in 2014.
Ellen also currently works with AdvantAge Ontario, starting in 1997 and is contracted to 2021. A group she has provided Exhibit Hall and Sponsorship Management, planning and selling services to – taking their Exhibit Hall of 40 booths up to 95+ currently, and exceeding sponsorship revenue budget numbers annually.
The management of the Canadian Pain Coalition came to Events In Sync in 2006, providing all office management services and event planning services, including their annual Gala, Marathon organization, across-Canada Mall Information Clinics, organize, attend and exhibit at tradeshows and organize and manage all T-Con and in-person Board Meetings.
Other organizations that are currently managed are the Canadian Academy of Pain Management, The Ontario Long Term Care Clinicians, the Ontario Long Term Care Physicians and yearly events include the Ontario Association of Rehabilitation Services, Healthcare Insurance Reciprocal of Canada, Ottawa Pain Day, Medical Director Courses etc.
Please visit us at www.eventsinsync.com under Newsroom for a full list of current and past events.
As Vice President of Events In Sync, Inc., Charles has provided the knowledge and expertise, gained from his 30+ year’s experience in the property tax field, by providing solid business development and planning. Charles brings to the company the focus and direction which has been paramount in the successful planning steps from 1996.
Accounting, Marketing, Membership Manager, Event Planner
Krista Hook joined Events In Sync, Inc. in May 2010. Krista graduated from Humber College with a Marketing Degree and excelled in both Entrepreneurship and Marketing Plans. She bring to the company an expertise in developing the business further through these skills and experience and also works with clients to help establish their organizations through membership incentive programs and marketing plans. She also brings her accounting skills developed through past work an environment to the company where she is manages the accounting portfolios for various clients. Her ability to work independently and also in a team environment adds to the various office skills that Events In Sync, Inc. can offer clients. Her organizational skills are exceptional and with those skills assist both Events In Sync, Inc. and clients with tradeshow development and attendance, and also day-to-day interactions. Krista also is the Membership Manager for a portfolio of clients, where she is responsible for day-to-day interaction with members, assuring records are up-to-date and accurate and assists clients with their participation in courses, tradeshows and functions. Krista's interpersonal skills lends itself to creating a link between clients and Events In Sync, ensuring their needs are met through the various components clients may be involved in. Planning of and managing both membership and events are a major role that Krista takes on very successfully. Krista is also well versed in the "EventsAIR" Software program that exceeds other programs in the Industry. This program has the sophistication of managing diverse programs, registrations, membership, exhibit and sponsorship portfolios and much more!